A Guide to Becoming a Competent Guest Blogger
Guest blogging has been one of the age-old traditions when it comes to building brand awareness and driving traffic to a website or a blog. At the very least, you can be assured the editor will get good quality and relevant content they can share with their readers. But going by the ever-changing dynamics of search engine optimization, most people wonder just how viable is guest blogging at this time and age? Rest assured guest bloggers are in demand today as they were many years ago when people started opening up to this effective SEO strategy. What this means is that even if the SEO algorithms change or the penguin updates come with all manner of changes, guest blogging will remain relevant.
Most people will resort to guest blogging when in search of creating valuable links and boosting traffic to a website. As a matter of fact, it is always a win-win situation for both the guest blogger and the publisher. On the flip side of the coin, the benefits of getting published on a reputable website and gaining notoriety is good enough for a writer, especially those trying to gain ground.
To stand out and remain relevant, it is highly recommended that you build a very professional website. At the very least, this site should be well optimized for the search engines and user-friendly enough for your web visitors to navigate through easily. Step two would be to cold pitch for opportunities to guest post in a field relevant to your niche and this you can start by searching on Google. Conduct a quick search through such key terms as guest post, guest post guidelines submit a guest post, accepting guest posts, etc. You can also check with social media pages, the likes of Instagram, Twitter, and Facebook and see what your potential targets are talking about. Most Companies will always post their need for this service you are offering on their social media pages so be sure to check it out.
Last but not least, ensure you are prepared enough to contact your targets and be ready with relevant content that will be valuable to them. The fact that dozens of other guest bloggers are looking for such an opportunity means you need to stand out of the crowd and be relevant. Go through the websites of the businesses you are targeting to have a closer feel of what their clients are looking for. After that, you will have the freedom and liberty to post your application letter and have enough content to be a valuable guest blogger.